IndustryMarketers and Agencies

Reach the right audience, not just a bigger one.

Marketers and agencies across retail, sport and entertainment live or die on the quality of their audience data. Acceleon deepens and cleans that data, then helps you find and reach the people worth reaching.

Talk to our team The sector challenge

The sector challenge

Better data beats a bigger list

Campaigns perform on the quality of the audience data underneath them. Four things get in the way.

Shallow data limits everything

Thin customer records cap the accuracy of segmentation, modelling and personalisation before a campaign even starts.

Decay erodes measurement

Out of date and duplicate records waste spend and blur the results you report back to the business.

Reach is the hard part

Knowing who to target is not the same as being able to reach them consistently across channels.

You are one part of a bigger program

Data quality usually sits inside a broader transformation, so it has to fit the partners running it.

Case study

From foot traffic to describable audience using MAID movement data

For a popular Victorian theme park, we set out to answer the question every marketer asks. Who actually visits, where do they come from, and how would you describe them? Our proof of concept used anonymised Mobile Advertising ID (MAID) data to find out.

We identified the unique devices seen inside the park across two sample windows, one peak and one off-peak. From each device's location patterns we modelled a probable home location, then matched that against Acceleon consumer data to append an SA1 area, a gender and an age band.

  • unique visitors, not just a turnstile count
  • where they live, down to an SA1 area
  • a gender and age band appended, to build real segments
  • a peak versus off-peak view of how the audience mix shifts
762unique devices in the peak window
720modelled to home, age and gender
641distinct demographic segments

Across a three day off-peak window the same method identified 346 unique devices, modelled 332 of them, and produced 292 distinct segments.

For a marketing team, that is the difference between knowing how many people came and knowing who they were. With home location, gender and age band in hand, you can size and describe your audience, target lookalikes where your visitors actually live, and plan media around real segments, all from anonymised device location data.

Where Acceleon fits

Cleaner data, then the right audience

Lift the quality and depth of your customer data, then find and reach the audiences that matter.

Data Cleaning and Enrichment

Clean, append and validate your records at scale so they are ready to segment and activate.

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Find properties to sell

Find and qualify the right prospects and build audiences you can actually reach.

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Software and Integration

Bespoke builds and data projects, like the MAID audience work above, tailored to your stack.

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