Narratiive launches new Audience Measurement slide viewer
Narratiive today announced the release of a new integrated media planning presentation builder that combines real time audience data with industry accepted best practice for presenting to other businesses.
In a market first, the platform gives advertisers, agencies & publishers a simple tool to harness the power of market wide data via a simple, single presentation view to plan & measure campaigns removing the issues of duplication & conflicting numbers.
This approach radically simplifies the advertising process by enabling them to build and reach audiences across the diverse media landscape as easily as they would on social media platforms.
By leveraging Narratiive’s verified audience measurement tools, clients can rest assured that they will be reaching verified people, who actually see their message, across brand safe publishers.
“Until now it has been incredibly hard for marketers to understand the actual number of unique people who have seen their campaigns across different media, this tool fixes those issues”, says Scott Julian, CEO at Narratiive.
Customers can activate a large number of direct integrations including Google Double Click, Media Math & The Trade desk, to unify their audience measurement and media buying tools.
This approach empowers clients to easily run pre and post campaign analysis, using the same verified audience, to accurately measure campaign impact and return on investment.
This new service has been rolled out today to all Narratiive customers www.narratiive.com.